
What is the significance of a minimum viable product? in product development
Definition and concept of a MVP in product development
A minimum viable product is a concept, which was developed by the author of Lean Startup, Eric Ries. Ries defines it as “that version of a new product which allows a team to collect the maximum amount of validated learnings about customers with the least effort.” For businesses, using an MVP is an excellent way to gather information about customer perceptions and reactions, gauge levels of interest and collect and utilize feedback to make improvements before a product is fully developed. Putting a minimum viable product in front of a group of consumers can help you determine whether or not buyers will purchase the item. One of the most beneficial aspects of utilizing an MPV in the product design and development process is gaining an insight into how the customer responds to the product. Watching and observing and collecting feedback offers much more depth than simply asking people questions based on a product they cannot see in the flesh or use. A minimum viable product can take many guises, from a basic version of a tangible product to a digital product, such as a landing page or an app.
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